About JOOLA
German-founded paddle sports company that became a major pickleball brand through premium paddles and high-profile pro sponsorships. JOOLA is closely associated with Ben Johns and has invested heavily in the competitive pickleball market.
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Recent news
- JOOLA Launches Perseus Pro IV Paddle LineThe Dink · Mar 2026
- JOOLA Announces New Agassi Signature Paddle CollectionSports Business Journal · Feb 2026
Sources via web search. Headlines refresh weekly.
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Quick facts
Founded1952
HQRockville, MD
Employees201-500
OwnershipPrivately held
Pickleball FocusPaddles, apparel, and footwear
Notable AthleteBen Johns